One of the biggest take-aways this week from reading through Mark Briggs’ book, Entrepreneurial Journalism, is that he takes the time to break down the stereotype of innovation. I mean, let’s just say that someone asked me what the definition of innovation is, I would probably say something along the lines of one great, unique idea that has never been done before, but changes the way things are done or seen or heard. Then if that same person asked me how someone came up with an innovative idea, I would probably say something along the lines of something that sparked their inspiration and they pitched this wild idea.Wrong.
Briggs explains innovation as something to be practiced and that it’s not just some form of epiphany. It involves creativity, risk, hard work and optimism. Innovation is a process of studying and practicing just like any other subject, which definitely gives creativity a different perspective.